ADEM The home of bespoke hairstyling, flattering hair cuts, bouncy blow drys and organic, sustainable products.
Dedicated to transformation. Devoted to organic spellbinding ingredients
Adem Oygur is meticulous when it comes to using products on hair and skin. His experience with sculpturing, crafting different types of hair has questioned the damaging chemicals in hair care products. This inspired him and triggered him to craft ADEM products tirelessly with intricate, delicate precision.

Award winning hair salon in Belgravia
Experience ADEM in his flagship salon in Belgravia, devoted to unrivalled and passionate hairdressing. In 2018, Adem was the featured finalist at the International Hairdressing Awards – a prestigious award that recognises talent and celebrates creativity globally. In 2018 he won the L’Oreal Colour Trophy in the Afro hair category. Adem Oygur was also grand finalist for the L'Oréal Colour Trophy Awards 2022.
Visit SalonA Journey From
Humble Beginnings…
From The Press
ADEM has been making waves in the beauty industry, earning recognition from some of the world’s most prestigious publications. From Forbes and Harper’s Bazaar to HELLO! Magazine and Luxury London, our expertise in luxury, plant-based haircare and precision styling has captured global attention. These features celebrate our commitment to natural, sustainable hair treatments, bespoke colour transformations, and an elevated salon experience. Explore what top media outlets are saying about ADEM and discover why we’re redefining haircare excellence.