ADEM’s Expert Tips Featured in The Independent: Protecting Hair Colour from Summer Sun

ADEM is pleased to be featured in The Independent’s article, “5 expert-approved ways to stop your hair colour fading this summer,” where our founder, Adem Oygur, shares valuable insights on maintaining vibrant hair colour during the sunnier months. Adem recommends using a hair mask while in the sun to enhance its conditioning benefits:

“You can dampen and mix a small amount to use as a setting product to keep stray hairs in place, whilst treating your hair to deep conditioning. When you wash your hair at the end of the day, it is hydrated and nourished.” 

At ADEM, we offer a range of nourishing hair masks designed to protect and revitalise your hair, keeping it healthy and vibrant throughout the summer. Explore our selection of haircare products and treatments to maintain your colour’s brilliance.

Read the full article on The Independent here.